Bespoke Audits
Digital strategie audits
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To get a good estimation of your ROI (Return on Investment), you should regularly review the performance of your strategy. There are several types of Audits that can be performed: SEO, content, technical, adwords or social media campaigns.
Deer Media provides you with bespoke audits according to your activity.
Technical audit
Usability assessement
Social Media Marketing Audit
Social media are of the key channels of digital marketing.
Content strategy audit
Paid Campaign Marketing Audits
Launching a marketing campaign is good, checking your results is better.
Full Audit
Our process
lean marketing
Exploration
Define the scope of the audit, mapping marketing channels, data collection.
Analyse
Reporting
Strategy monitoring
Regular monitoring of the results of the deployment of the new strategy.
Full Audit
This audit aims to evaluate your entire visibility strategy: website, social networks, content, seo and PPC campaign.
It is important to check your overall strategy, if your website does not get as many visits as it should, it may be because of poor links building or content but also because it does not “resonate” enough on social networks.
Each element interacts with the others and must be checked in order to calculate your ROI (return on investment).
Conducting a full audit will allow you to reposition your strategy.
Technical Audit
Your loading time, the navigation flow, the customer experience must be analyzed to ensure their efficiency.
Additionally, Google’s algorithms are known to respond to certain signals when it comes to ranking sites: links, code quality, url, SSL certificate, breadcrumbs, rich snippets, uptime or site architecture are among the elements to analyze.
The result of this audit will then allow you to optimize the tree structure of your site, create relevant editorial content, improve your internal network or even rethink your marketing strategy.
Content strategy audit
The content analysis involves the qualitative and quantitative analysis of the “editorial” content of your site.
The process of creating qualitative content, Content Marketing, helps to attract and retain a qualified audience.
The content audit focuses mainly on the pages of your site and their data (conversion rates, traffic volume of each page, duplicated content, missing content…).
This audit is key to determine your editorial strategy, for example if you find that the number of conversions on your site is unusually low compared to the number of visits or if the bounce rate is very high.
Paid Campaign Marketing audit
However, after a few weeks or even months, the account analysis may become unclear due to the different campaigns, A/B testing and other optimization strategies required for good campaign management. Worse, the account may have become almost “vegetative”, with no changes since the campaigns were launched.
In both cases, it is necessary to evaluate the health of the campaigns.
This audit will allow you to control the impact of your campaigns, possibly adjust your strategy.
Audit SMM –
SOCIAL MEDIA MARKETING
But do you know if your strategy is effective? Have you just defined your target audience, your “audience”, the type of content that would be most appropriate? Do you know what your return on investment is in relation to this strategy?
The Social Media audit will allow you to make a clear assessment of the current situation regarding the overall impact of your strategy .
The audit deliverable will allow you to adjust or rethink your visibility strategy on social networks.
Bespoke Audits Services
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Other services
Tailor-made solutions are available to complete or replace the analytical services.
About
We are a small agency, passionate about our work
Our expertise
We help SMEs to develop their influence and increase their revenues with powerful and measurable tools.
